Learn the tone, meaning, and better English alternatives around "not to show" with real scene examples.

It means the speaker is hinting that their work is well known, while pretending not to brag too much.
From Tied By Fate, Episode 4
Someone modestly claims that people have probably already seen their work around Manhattan.
Use this when talking about your work in a playful or slightly self-aware way. It may sound boastful if the context is too serious.
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